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SEO (Search Engine Optimization) campaigns can be successful by adhering to strict compliance rules.
In some competitive environments advanced SEO practices may be used in order to gain competitive edge.
(1) Keyword research and selection for web pages. This includes the identification of high-traffic keywords and selection of case, singular/plural, and tense for each keyword phrase.
(2) Revising existing pages for Search Engines Optimization. This is an iterative process that may involve a few versions for each page. This includes a detailed review and alteration of the title, description, keywords, headings, comments, image alt tags, link tags, and the text appearing in the body of the page. This may also involve adding visible text to various pages consistent with the current design.
(3) Content audit, review, as appropriate, to suggest keyword density, frequency, and distribution. In some cases it may be appropriate to create additional site pages focused on specific content. In many cases, it will be appropriate to revise the content structure or to delete some pages in order to comply with search engines guidelines. Submission of revised pages to each of the monitored Search Engines and directories.
(4) Linking keywords to top sites. This action increases the ability of Search Engines to identify content as relevant to search terms.
(5) Training our clients in our SEO Training Course and Seminars.
(6) Review of Ranking Reports to determine if specific pages require revisions or submission activity, and if so, then those services will be provided.